[//]:content-type-MARKDOWN-DONOT-DELETE Dear Gate.io users, we are pleased to announce that we will undergo a comprehensive brand upgrade. This upgrade will introduce fresh visuals, UI, new product innovations, and enhanced brand value. As our brand represents the soul of Gate.io, the upgrade will inject new vitality into our story and journey with you. As always, we are committed to providing you with professional, innovative, and engaging digital assets and Web3 services that enable us to grow together. **Discover the latest in our brand upgrade by watching the video at: https://www.youtube.com/watch?v=8LQ3ODRIlMQ** ## A Visual Evolution The evolution of our brand symbols is not only an evolution of our logo but is an extension of our brand story. The new logo symbolizes our mission and values and aims to convey a richer narrative. With a more concrete expression, this evolution will guide our story toward its next chapter. The visual style incorporates familiar blues and greens, complementing each other to convey the vitality and innovative spirit of Gate.io. The new interface was carefully crafted with light and clear aesthetics to enhance the atmosphere. Further, a unique brand direction brings a refreshed visual experience, highlighting continuous innovation and growth.  ## Intelligent Interaction: Interface Revamp The reinvigorated interface adopts a modular layout to display information, ensuring clear and unimpeded information transmission. This innovative layout makes obtaining necessary info more effortless, which is crucial to decision-making while trading. According to user requests, pages have been rearranged in a richer multi-level format for a better navigation experience. Complementing the new layout and format, we have introduced interactive guidance that improves the trading experience and enjoyability. This key innovation enhances the user experience and unlocks greater possibilities. A meticulously designed page structure maximizes user-friendliness, making browsing and using our platform more streamlined. Every detail is a reflection of user feedback and input. With an immersive experience, you can rely on our firm commitment to excellence and user-centrism for a more focused venture into digital assets and Web3. ## Peer into the Future: Product Innovation At the center of the brand upgrade is an improved product experience. As always, we will continue to build a versatile and comprehensive ecosystem for one-stop access to Web3. On top of this, our commitment to 100% Proof of Reserves provides the utmost security for user assets on our main platform. From the Gate Web3 Wallet and Ecosystem to our diverse markets, Trading Bots, Lend & Earn, and more, we will continue to empower users through platform development. Continuous innovation remains a core commitment, particularly in our ecosystem and its components, so that users can enjoy unlimited opportunities. After a decade of service, we will still strive to serve users better. We are never satisfied and constantly raising the bar, seeking new avenues to ensure you receive services and experiences that are top-tier in the digital asset sector. ## Firm Belief: Gate.io Brand Value Our core values remain integrity, insight, innovation, knowledge-seeking, and cooperation. We firmly believe that we cannot go it alone; hence, “explore together and grow together” leads us forward. From a small startup to a globally-leading digital asset platform and Web3 innovator, our path has been full of entrepreneurial spirit and unremitting ambition. Along this journey, we have continuously overcome challenges to create value for every user. As a world-leading cryptocurrency exchange, we firmly uphold the principles of safety, stability, and reliability to maintain the security of user assets, provide service you can rely on, and instill transparency into the digital asset trading sector. Our core values and principles are engrained into company culture and code of conduct to preserve the integrity of our brand and journey. Thank you for your continued support and trust. We will always strive to provide the best digital asset and Web3 services. Gate.io Team Gateway to Crypto Trade over 1,700 cryptocurrencies safely, quickly and easily on Gate.io [Sign up](https://www.gate.io/signup "Sign up") to enter the crypto gateway and get 40% commission from [referrals](https://www.gate.io/referral "referrals") [Download iOS/Android App](https://www.gate.io/mobileapp?ch=ann27560 "Download iOS/Android App") right now. Reach out to us! Twitter: https://twitter.com/gate_io GateVIP Twitter: https://twitter.com/GateioVIP Telegram: https://t.me/gate_io API Telegram: https://t.me/gateioapi Instagram: https://www.instagram.com/gateioglobal Medium: https://gateio.medium.com/ Podcast: https://gateio.buzzsprout.com/?ch=buzzs Gate.io Team November 21th, 2023